Guzman y Gomez
Guzman y Gomez founder Steve Marks has not given up on his American dream
Investors are glad to see the Mexican fast food chain abandon the US. The irrepressible burrito salesman behind the company wants to have another crack.
- Jessica Yun
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- Updated
- Restaurants
Guzman founder moved to Chicago to save its US dream. It wasn’t enough
The Australian-founded Mexican chain has spent six years and more than $100 million on its US expansion, but on Friday announced it was shutting down all stores in the country.
- Jessica Yun
- Analysis
- Retail
‘Like trying to become a gyros chain in Athens’: What went wrong for GyG in America
Private equity and investment bankers convinced Aussies they could sell burritos to the Yanks – and they swallowed it.
- Colin Kruger
A fast-food giant unfairly sacked this young worker, but a ‘flawed’ law meant the business still won
Adrianna Permus won compensation after Guzman y Gomez unfairly dismissed her, but the Fair Work Commission’s deputy president admitted the law was “inequitable”.
- Lachlan Abbott
Guzman y Gomez grilled as it looks to beat Maccas on breakfast
The ASX-listed burrito chain may have been savaged by the market, but it reckons it can go head-to-head with McDonald’s for the morning coffee crowd.
- Jessica Yun
Rolled gold burritos, AI mania and ‘mother of all bubbles’ were big business in 2024
It proved to be a volatile year for the big end of town, but it’s investors who face a day of reckoning.
- Colin Kruger
Why Guzman y Gomez wants to sell more breakfast burritos
Mexican-inspired fast food chain Guzman y Gomez plans to increase morning sales and has rejected shrinkflation concerns about its product.
- Colin Kruger and Jessica Yun
- Opinion
- IPO
Should you join the Guzman y Gomez fiesta?
Investors should be wary of piling into initial public offerings (IPOs) because for every Nvidia, Google, Apple or Microsoft that turns out to be a big winner, there are thousands of losers.
- William Bennett
- Sponsored
- Bulls N' Bears
Mexican madness adds spice to top ASX performers
This week’s Bulls N’ Bears ASX Runner of the Week is … Schrole Group. Its shares jumped 187.5 per cent, while the new listing of Guzman y Gomez was also a hit.
- Michael Philipps
- Analysis
- Food & drink
The Aussie burrito-maker that makes Nvidia look dirt cheap
The Guzman y Gomez float was an astounding success, which makes justifying the jaw-dropping valuation on the stock much harder for investors.
- Colin Kruger