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Damien Woolnough

Damien Woolnough

Damien Woolnough is the fashion editor of The Sydney Morning Herald and The Age

Meghan, Duchess of Sussex, wearing independent fashion brand Friends With Frank in Melbourne.

‘I’ll be eternally grateful’: The Australian fashion designer defending Meghan

Scepticism, social media backlash and a 40 per cent sales spike: local label Friends With Frank experienced the “Meghan effect” first-hand and is riding the wave of popularity with joy.

  • Damien Woolnough

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Diana, Princess of Wales in 1987 and Catherine, Princess of Wales at Trooping the Colour in 2026, both wearing Catherine Walker.

Dressed to tradition: Princess Catherine channels Diana’s style legacy

While the rest of the royal family leaned into military uniformity for Trooping the Colour, the Princess of Wales took fashion cues from the past.

  • Damien Woolnough
Gloves bring a touch of diva to daytime dressing.

There are two rules for wearing these gloves: One you can break, and one you can’t

The one non-negotiable for a fashion accessory that brings diva energy to daytime dressing.

  • Damien Woolnough
Taylor Swift in New York recently; right: Bassike textured coat.

Teddy coats, fringing, a little leopard print: How celebs channel runway directions

On-trend tricks from the rich and famous to elevate that winter outfit.

  • Damien Woolnough
Model Gabby Dover, Lilly Sky and Evelyn Rose pose outside the former Mark Foy’s City Piazza building, now the Downing Centre. They are wearing Missoni outfits available on the new Mark Foy’s e-store.

Iconic Australian department store returns after 46 years

The 100-year-old retail giant is returning to challenge Myer and David Jones.

  • Damien Woolnough
Dua Lipa and Callum Turner at the 2026 Vanity Fair Oscar Party. They are now officially married.

‘Effortlessly elegant’: Dua Lipa brings back the wedding suit

The pop star’s attire to marry actor Callum Turner cemented the return of the bridal trend that’s trading tulle for tailoring.

  • Damien Woolnough
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Alemais Resort 2027 collection in Spain.

Chasing the sun: The Australian brand going big in Spain

Forget Australian Fashion Week – Alemais chose a tiny Spanish island for its runway.

  • Damien Woolnough

From Princess Diana to Cher: How dopamine dressing has hit the ski slopes

After several monochrome seasons on the snowfields, the back-to-black trend has finally drifted.

  • Damien Woolnough
Taylor Swift wearing Toni Maticevski in the music video for ‘Fortnight’ and the dress from his Candescence collection in 2024.

The Australian wedding dresses Taylor Swift could wear down the aisle

A Maticevski moment or Zimmermann rock ‘n’ roll? The top contenders for Swift’s big day with Travis Kelce.

  • Damien Woolnough
Camilla and Marc “Arian” shirt, $320. Witchery x Lara Worthington trousers, $229. Senso “Bateau” shoes, $259.

How the humble ‘flanno’ went from bogan to bougie, with thanks to Jacob Elordi

This season’s plaid styles are anything but plain.

  • Damien Woolnough